CIO Magazine featured my insights on tips for improving search engine rankings for small business websites in an article entitled “Top 25 DIY Tips for Better SEO.”

Here’s what I had to say:

WordPress is, in essence, a blogging platform. But many businesses use it as the content management system for a complete website.

Yoast’s WordPress SEO Plugin (free) is a favorite among many SEO experts. “I recommend it to my clients because it allows the automation and easy integration of important SEO strategies,” says Gavin Rozzi, president, Gavin Rozzi Technology.

Drupal and Joomla are two worthy WordPress alternatives, Rozzi says. “These free, open-source content management systems come with an assortment of plug-ins that automate much of the SEO workload.”


Gavin Rozzi is a digital transformation executive and web developer. He has been building websites and advising on technology strategy since 2008. View his portfolio or contact him for consulting inquiries.

About Gavin Rozzi

Gavin Rozzi

Gavin Rozzi

I lead digital transformation initiatives that bridge the gap between policy objectives and technical execution. My work focuses on data science and analytics, digital transformation, full-stack web development, and policy implementation.